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November 29, 2006

Southern Skyways Introduces Non-Stop Jet Service Between Allentown, PA and Myrtle Beach, SC

Southern Skyways� Non-Stop Flights to Begin FEBRUARY 2, 2007

Lehigh Valley, PA—Southern Skyways announced today that non-stop jet service between Allentown, Pa. and Myrtle Beach, S.C. will begin FEBRUARY 2, 2007. Utilizing Boeing 737-300 aircraft with seating for 148 passengers, Southern Skyways� schedule will operate on Fridays and Mondays with Wednesday service planned during summer months. Flights between Allentown and Myrtle Beach will range from $99 to $159 each way.*

�We see the opportunity to connect the dots between two greatly underserved markets by the major and low fare air carriers,� said Suzan Desotelle, vice president of Southern Skyways. �Myrtle Beach is a popular golf and beach destination without non-stop air service out of eastern Pennsylvania. There is also a fairly large population of retirees in Myrtle Beach from the Lehigh Valley area who have no easy way to visit friends and relatives before our new Southern Skyways flights.� �Southern Skyways sees the opportunity to meet demand in markets where air service is limited, expensive, requires a change in airplanes in a hub or is on a regional jet. Many of these underserved markets have non-stop service to Orlando and we are convinced that Myrtle Beach would be as popular if travel were convenient and affordable. Southern Skyways will help fill that niche.�

�We are excited about this new service from Lehigh Valley International Airport,� said George Doughty, executive director of Lehigh Northampton Airport Authority. �We know that Myrtle Beach is a much requested destination and are confident Southern Skyways will see a very strong response. We also know that this will provide a convenient option for South Carolinians to visit the greater Lehigh Valley Region.�

Myrtle Beach Golf Holiday, the world�s foremost golf destination promoter, will assist Myrtle Beach Direct Air & Tours� marketing efforts to reach golfers in the Allentown area.

�With these new Southern Skyways flights, golfers from Allentown will enjoy the convenience of jumping on a plane and being out on one of our 100-plus golf courses two hours later,� said Mickey McCamish, president of Myrtle Beach Golf Holiday. �The demand for golf in Myrtle Beach has never been higher and these three regions have been ranked in our top 10 golf markets for many years. The new Southern Skyways service presents exciting new opportunities and Myrtle Beach Golf Holiday is committed to working with the airline to help promote the flights.�

Reservations can be made by calling 1-877-2-FLY-SOUTH (1-877-235-9768) or on the web at www.Southernskyways.com.

Southern Skyways� Flight Schedule

DAYS FROM TO DEPARTURE-ARRIVAL
Mon., Fri. Allentown Myrtle Beach 3:15 p.m. 5:00 p.m.
Mon., Fri. Myrtle Beach Allentown 12:45 p.m. 2:30 p.m

About Myrtle Beach Golf Holiday

Myrtle Beach Golf Holiday is a non-profit trade association of 77 championship golf courses, 72 golf package providers and four golf schools in the Myrtle Beach, South Carolina area. Founded in 1967, the organization has been and continues to be the driving force behind the growth of the Myrtle Beach area golf market. In addition to hosting the Hootie and the Blowfish Monday After The Masters Celebrity Pro-Am Golf Tournament each spring, Golf Holiday also manages the PGA TOUR Superstore World Amateur Handicap Championship � the world's largest on-site golf tournament, the Summer Family Golf Tournaments, the Spring and Fall Palmetto High School Golf Championships, the Veterans Golf Classic and the FDNY 9-11 Memorial Golf Outing. For more information, call Myrtle Beach Golf Holiday at 1-800-833-8798 or visit www.golfholiday.com.

About Southern Skyways

Headquartered in Atlanta, Georgia, the heart of the South, Southern Skyways provides reliable and affordable non-stop jet service between Myrtle Beach, S.C.; Cincinnati, Ohio; Charleston, W.Va. and Allentown, Pa. By bypassing congested hubs, Southern Skyways offers convenient flights and low fares that fulfill the demand for service in niche markets where the major airlines shun away from. Southern Skyways is an indirect air carrier with all flights filed and categorized by the U.S. Department of Transportation as scheduled public charters (PC-06-173). This classification of air service requires all passenger funds to be held in an escrow account until after the passenger has traveled to provide the greatest consumer protection possible.

*Southern Skyways flights are scheduled public charters that operate flights between cities in accordance with a published schedule. Fares are from $99 to $159 each way to/from Myrtle Beach, SC and $39 to $99 each way between Cincinnati, OH and Charleston, WV depending upon availability at the time of booking for the date of travel. Seats are limited at the advertised price and capacity controlled for each fare class. Reservations can be made at www.Southernskyways.com or by calling 1-877-2-FLY-SOUTH (1-877-235-9768). Fares are one-way, subject to availability and subject to change. Fares do not include Passenger Facility Charges of up to $4.50 each way, September 11th Security Fees of up to $5 each way and Federal Segment tax of $3.20 per segment. A segment is defined as one take-off and one landing. Southern Skyways is a d/b/a of Aviation Advantage Inc. and all flights are Public Charters operated by Pace Airlines. See Tour Participant Agreement for full terms and conditions of travel.

 

 

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