September 2, 1998
Canadian golfers and travelers targeted through new Stay N' Play Golf Guide

LVIA is a partner in a cooperative marketing effort to promote and increase travel and overnight business to area hotels, resorts and golf courses throughout the Lehigh Valley and Pocono Mountain regions. This new program, called the Stay N' Play Golf Guide, offers accommodations, dining and golf packages at nine resorts and hotels, reasonable pricing, the scenic beauty and natural resources of the area, and plentiful tee times during the shoulder season.

The guide, which primarily targets Canadian golfers and business travelers, was officially introduced at the Toronto Golf Show in early FEBRUARY 1998 and is supported by sales initiatives, advertising and publicity campaigns.

LVIA Director of Business Development, Bruce Tarletsky comments that such programs ensure the success and future expansion of air service to Toronto by introducing first-time travelers to the region, attracting more visitors and generating increased overnight stays. Because Canadian Sports-Market Trends 1997 ranked golf as the third-highest-growth sport in Canada, attracting an estimated 4.8 million Canadians, it made sense for LVIA to form the partnership targeting Canadian golfers and business travelers.

The new Stay N' Play Golf Guide packages are available to anyone, and brochures will be distributed regionally to travel agents and local corporate visitors. Business travelers from New England destinations where LVIA offers direct service will also be targeted.

The guide is available through LVIA by calling 1-800-FLY-LVIA.