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June 8, 2001
LVIA one of first airports in U.S. to offer wireless website
with information on flights, parking, airfares, more
New Liberator software from Imirage converts LVIA's conventional website into wireless quickly and seamlessly

Contact: Susan Kittle
Lehigh-Northampton Airport Authority
1-800-FLY-LVIA

Lehigh Valley, Pa. - Now you can put an airport information booth in your hand. Literally.

With today's launch of wireless.lvia.org, Lehigh Valley International Airport has become the one of the nation's first commercial airports with
a wireless website that allows travelers to obtain vital information on their cell phones and personal digital assistants.

Flight departures and arrivals, special airfare promotions, parking
options and directions to the airport are among the new site's offerings. Such information permits LVIA users to confirm their travel plans from
the convenience of a hotel room, taxi cab, restaurant or virtually any
other location.

"Travelers like LVIA because of its convenience. This is yet another
way we're adding to that benefit," said Susan Kittle, Customer Service Manager. "By putting our airport's information on the wireless web,
we are adding a level of accessibility that will save our customers time and worries."

Information on LVIA's wireless website is updated in real time, so the flight displays are as current as the ones in the terminal. The content is virtually identical to LVIA's conventional website, so users of each will obtain the same information.

Local company's ingenious new Liberator software powers LVIA's wireless site

Creation of LVIA's wireless website was enabled by the new Liberator platform developed by Imirage, the region's top developer of Internet and interactive applications.

Liberator enables conventional Internet website owners to quickly and easily convert their on-line content for delivery to mobile devices — cell phones and PDAs — without having to use complex markup languages or rewrite existing web code.

Unique from other wireless development tools, Liberator extracts wireless website content exclusively from its parent website, eliminating the need to create and update parallel conventional and wireless website entities.

"The LVIA wireless site is striking evidence of how well Liberator works," said Jim Ludlow, chief executive officer at Imirage. "We were able to develop LVIA's wireless site in less than two days … a fraction of the time and cost it would have taken if we started from scratch."

At www.goliberator.com, companies and organizations can register for a free trial of the Liberator wireless Internet tool. Sign-up takes only a few minutes, after which registrants can download simple website preparation instructions. After tagging the wireless content portion of their websites, they can preview their wireless sites from a pop-up window on the website. Once satisfied with the look and functionality, they can "go live" and make their wireless web sites available to the entire wireless world.

The number of people who today carry mobile Internet-enabled devices is expected grow to about 153 million in 2005, a staggering increase from today's 4 million. The wireless Internet gives businesses a unique opportunity to deliver dynamic information — special sales, driving directions, or product release news — to their mobile customers.

About LVIA
Lehigh Valley International Airport is located near Allentown, Pa., and serves a 12-county area with a population of 2.5 million people. The airport is easily accessible from communities in the eastern Pennsylvania and northern New Jersey areas.

About Imirage
Imirage is an IT services firm specializing in e-business and interactive marketing. Utilizing both internally developed solutions and partnerships with the leading technology companies in the industry, Imirage offers e-business consulting in addition to a wide range of strategic end-products, including integrated e-applications and programming, web site development and maintenance, wireless application development and middleware, database integration and CD-ROMs. More information about the company is available at www.imirage.com or wireless.imirage.com for wireless devices.

Editors' note — Additional media contact information:

Jim Ludlow, Imirage, (610) 481-9000. Topics: Liberator functionality and suitability for other applications. Growth and acceptance of the wireless Internet.

Dick Markey, Airport Council International, (202) 293-8500. Topics: Status of wireless websites at other airports. Advancements in Internet marketing by airports.


Lehigh Valley International Airport | 3311 Airport Rd. Allentown, PA 18109
1-800-FLY LVIA Fax: 610-264-0115 our Airport Booking Code is ABE

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